Join Mike Figliuolo for an in-depth discussion in this video Establishing your mission, part of Strategic Planning Fundamentals.
- When you go to set direction for your organization…you need to clearly articulate your mission.…Your mission is why the organization exists.…It should be a cultural reflection…of your values, your beliefs,…and the philosophy of the organization.…Try to make sure your mission statement is clear,…brief, and understandable to everyone,…employees and people outside the company.…Your mission should clearly specify…what business your organization is in…and where you compete.…
And you should word it in a manner…such that it can serve as a rallying point…for the organization.…People should be excited about living that mission.…Let me share a few examples…that you may be familiar with the companies…but not necessarily their mission statements.…eBay's mission.…"To provide a global trading platform…"where practically anyone…"can trade practically anything."…Johnson & Johnson.…"Be the world's largest and most comprehensive…"manufacturer of health care products…"serving the consumer, pharmaceutical,…"and professional markets."…
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- Avoiding strategic planning risks
- Assessing the market
- Conducting a SWOT analysis
- Defining your direction, mission, and vision
- Determining core competencies
- Evaluating and prioritizing opportunities
- Assessing your initiatives
- Organizing for success
Skill Level Appropriate for all
1. Before You Begin Planning
2. Defining the Strategic Environment
3. Setting Your Strategic Direction
4. Determining How You'll Compete
5. Evaluating and Prioritizing Opportunities
6. Assessing Your Initiative Portfolio
Using a 2x2 matrix2m 56s
7. Organizing for Success
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