Consider what other people believe to be true about you. How you are known is called your "personal brand". In this tutorial, Lida shares tips for creating a meaningful brand. Start inwardly by focusing on what makes you unique and what you are passionate about. Then reference and leverage your work or volunteering experiences to hone in on your personal brand.
- Are you the class clown who always tells jokes?…Or are you the jock who only looks out for himself?…Maybe you're the girl in the room…that everyone knows is there but no one's really talked to.…What do other people believe to be true about you?…How you are known is called your personal brand.…Another way to think about personal brand…is to use reputation.…It describes how you're known.…Everyone has a personal brand,…no matter how old you are, or how much experience…you have, and the people you are interacting with…are assigning you value based on what they…believe your brand to be.…
For someone fresh out of college,…maybe you haven't been paying attention…to your reputation and your personal brand.…Now for the very first time, you're faced…with creating a presence that will…get employers to want to hire you.…That's very normal.…It's important to build an authentic…and sustainable personal brand, because…you're gonna be building on that reputation…as you grow your career, and honestly…as you progress through life.…
Personal branding expert Lida Citroën shows you how to present yourself to employers in the best light, from your resume to your social media presence, to your interview attire. Lida also shares best practices for finding and applying to jobs, and setting yourself up for success before graduation. She helps you understand how to use social media strategically to network with future coworkers and mentors, and research the companies you really want to work for. Her advice is focused on helping you find a good fit with an employer that matches your passion, salary requirements, and values.
- Selling "you" and building your brand
- Leveraging an internship
- Finding your network
- Identifying your ideal employer
- Finding jobs online and in person
- Competing with others
- Writing resumes and cover letters
- Acing the interview