Join Anil Gupta for an in-depth discussion in this video Ensuring global coordination, part of Global Strategy.
- In the process of optimizing…the global architecture of its value chain,…and choosing the best locations…for the execution of various activities,…it's inevitable that the company will find…that it's operations have become globally dispersed.…It's essential that these dispersed activities…be coordinated effectively and efficiently.…Poor coordination will almost certainly negate…the advantages that the company may hope to derive…from the choice of right value chain architecture…and optimal locations.…
Effective coordination is necessary…between units performing similar activities,…for example two R and D labs, or two production centers,…as well as those performing complementary activities,…such as sourcing, manufacturing and marketing…located in different countries.…Effective coordination is also necessary…to promote the transfer of knowledge and skills…from one location to another.…
What can corporate leaders do…to foster effective and efficient coordination…among dispersed activities?…Here are a number of guidelines.…
This course is aimed at helping managers learn how to maximize the benefits while minimizing the costs and risks associated with global expansion. Anil K. Gupta, Michael Dingman Chair in Strategy and Globalization at The University of Maryland's Smith School, and one of the world's leading experts on global strategy, outlines the logic of global strategy and the questions you need to address in order to globalize your company's market presence and leverage global resources.
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- Why go global?
- Prioritizing across the world's markets
- Designing entry strategies
- Frugal innovation
- Leveraging global resources
- Cultivating a global mindset