Join Dave Crenshaw for an in-depth discussion in this video Enhancing product and service knowledge, part of Thinking Like a Leader.
I once surveyed thousands of business owners about what traits they felt made an employee invaluable.…One of the common traits was that the most valuable employees know the products…and services of the business better than anyone else.…We've provided a simple worksheet to help you analyze each of your company's products or services.…You could do this for a variety of products and services, but let's start with the top three.…These could be the three that sell the most or the ones you're most directly involved with.…
For example, let's say that I'm selecting bottled water as my first product.…I will enter sales for the last year in the next column.…If you don't have easy access to this information, you might want to ask someone…for the total volume of sales for this product in the previous year.…Next, describe the product in your own words.…There may be a product description on the company web site or brochure.…You can use that as a starting point, but it's important to use your own words.…
This is a great opportunity for you to get more familiar with the product.…
Discover how you can identify trends, gather and address customer feedback, and proactively deliver what your company needs for competitive advantage.
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
- Understanding what makes your company money
- Discovering market trends
- Understanding your competition
- Knowing your customers and how to better serve them