Join Judy Steiner-Williams for an in-depth discussion in this video Emphasizing or de-emphasizing strategies, part of Business Writing Strategies.
- The four primary emphasis strategies…need to be understood so they can be implemented…as you decide what should be emphasized,…and what needs to be de-emphasized.…Space is the first one, probably, the most logical one.…The more space you devote to a topic or a key point,…the more you're emphasizing it.…You present a report to your boss, or send an email…to a coworker about three topics: A, B, and C.…If you spend 80% of the message's space discussing topic A,…and 10% for topic B, and 10% for topic C,…logic would tell the reader that topic A…is the most important, since it's received…the majority of the focus, or the emphasis.…
Then, of course, the reverse is true.…Topics B and C are de-emphasized,…since little space was devoted to discussing them.…Another emphasis/de-emphasis strategy…to consider is sentence structure.…Short sentences emphasize.…Longer, more complex sentence structure de-emphasizes.…Because the average sentence is around 20 words,…that's what we get accustomed to reading.…If a short sentence, 10 or fewer words, is used,…
- Identify the correct outline for a direct strategy.
- Explain the best strategy for emphasizing good news.
- Give examples of different purposes for business writing.
- Summarize what you should consider when deciding whether to communicate externally.
Skill Level Intermediate
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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