Join Judy Steiner-Williams for an in-depth discussion in this video Emotional and rational strategies, part of Business Writing Strategies.
- We have Aristotle all the way back in the fourth century…to thank for ethos, pathos, and logos.…That's when he came up with the system to help speakers…and writers persuade their audience with various types…of evidence strategies to support claims.…So asking someone to support his or her statements…is not a new 21st century requirement.…Ethos is the source's credibility,…how much of an authority?…Logos, the facts and statistics…used to help support the argument.…And pathos, the emotional appeals.…We use persuasive strategies…and have them used on us.…
Both rational appeals, facts, case studies,…statistics, concrete evidence,…and emotional appeals involving our senses,…our feelings, our heart, our emotions.…If we think the appeals are credible,…expert opinions, fair and unbiased research,…then they're ethical.…Let's look at how you could use all three strategies…if you were trying to persuade someone…to attend college to become a teacher.…Bill Gates has credibility.…He founded Microsoft.…He is Mr. Microsoft.…
He's an authority on computers,…
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- Identify the correct outline for a direct strategy.
- Explain the best strategy for emphasizing good news.
- Give examples of different purposes for business writing.
- Summarize what you should consider when deciding whether to communicate externally.
Skill Level Intermediate
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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