Join Cole Mercer for an in-depth discussion in this video Email-based MVPs, part of Designing and Running Experiments for Product Managers.
- Hey, guys, welcome back.…Let's talk a little bit more in detail…on the concept of that first MVP we talked about…called the email based MVP.…Let's cover what the pros and cons are.…You are, after all, going to have to decide…whether or not this is a good idea…given your situation as a product manager.…You could have guessed it,…but this technique is best suited…for smaller organizations that do not yet have…much brand anxiety, as I call it.…The pros of this are simple.…You can do it very quickly.…You can limit your testing group…to a small but statistically significant group…of people easily.…
And you can segment your users…as long as you've collected secondary data on them.…What I mean is if you collect, say, usage statistics…or basic profile information,…you can easily tie that to their email address.…And then when you need to, say, launch a test…to your power users,…you can then pick only the email addresses…that fit that specific group based off of their usage stats.…Okay, so it's cheap.…It's fast.…It's targeted and you can limit the damage.…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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