Join Petrula Vrontikis for an in-depth discussion in this video Effective correspondence methods, part of Running a Design Business: Starting Small.
Controlling the way you correspond with your client says a lot about your professionalism. …Clients will mirror the boundaries or lack of boundaries that you set up. …Today's demand for efficiency keeps us away from in-person meetings and …telephone conversations. Even though email business communication …is the new normal for designers, there are drawbacks that strictly virtual …correspondence can create. Because there are so many ways for us to …communicate with our clients. I've made a chart that should help you …know when each type is most effective. Avoid texting clients, and only respond …if a client sends one. Save it for your friends and family, it's …not an effective business correspondence tool.…
E-mail is exceptionally efficient for a few small questions. …People just don't read long e-mails. If there are a number of questions, a …conversation may be more appropriate. E-mail is the most effective way to …communicate ongoing production revisions. It's great when documentation is …
- Naming and structuring your business
- Keeping records
- Cultivating business relationships
- Hiring employees and subcontractors
- Creating schedules and managing deadlines
- Understanding industry trends
- Avoiding the pitfalls of spec work
- Promoting your business through social media
Skill Level Appropriate for all
Running a Design Business: Designer-Client Agreementswith Terry Lee Stone1h 10m Appropriate for all
1. A Solid Foundation
2. Structure and Form
3. Getting Work
4. Developing Contracts
5. Keeping It Running
6. The Trends
7. Looking Ahead
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