Join Drew Boyd for an in-depth discussion in this video Educating the sales team, part of Marketing Foundations.
…If your company has its own sales force or…a network of distributors, they'll need to understand your marketing strategy.…After all, they play a key role implementing it.…This is a great opportunity for you to help make sure your plan is successful.…There are two things that you need to do with sales people.…Motivate and educate.…You need to win the hearts and…minds of the sales force, and get them engaged in telling your story correctly.…
If they feel good about your product and…confident they can sell it, they'll do a great job for you.…Your written marketing plan should have all the information you need to…educate your sales team, but don't just make copies of the plan and pass it out,…it's much more effective to create a concise and motivating training session.…The first thing they need to know is your strategy,…especially your value proposition.…They should know who the target market is, and they should know where and…how to find them.…
Share your customer analysis with them,…what buying factors are most important to the target audience?…
You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
- Marketing in an organization
- Assembling the team
- Creating the marketing plan
- Analyzing your products, customers, and market
- Segmenting customers
- Creating a value proposition
- Developing a strategy
- Setting goals
- Setting prices
- Using social media
- Presenting your plan to leadership
- Budgeting your plan
- Measuring success
Skill Level Beginner
Understanding Marketing's Role
Analyzing Your Business
Developing Your Strategy
Developing the Tactical Phase
Aligning the Organization
Launching and Measuring Your Plan
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