Understand how stakeholder engagement can help drive brand reputation and innovation, as well as help improve customer and employee satisfaction. Investor, consumer and customer demands for transparency, combined with uncertain markets and a changing landscape influence how companies operate and thrive. Follow key steps to begin to engage with stakeholders and embrace opportunitues to support your work.
- For much of the 20th century,…it was standard practice for most companies…to have limited engagement with customers, suppliers,…employees, local communities, investors, and others.…These stakeholders were rarely consulted and often ignored…as companies went about managing their business.…These days, companies find themselves dealing…with a much different business reality.…Investor, consumer, and community demands for transparency…combined with uncertain markets…and a regulatory landscape that is ever changing…all now influence how companies operate and thrive.…
In today's 24/7, always on, wired world,…the media is everywhere and everyone.…Trust is hard-earned and a company's reputation…is in the hands of its stakeholders.…What does this mean for your business?…Stakeholder engagement is no longer optional,…it's essential.…Rather than circle the wagons…or regress into the proverbial corporate fortress,…modern companies are looking for ways…to make stakeholder engagement…an idea-generating, innovative, collaborate exercise…
Last, he helps you figure out where to find resources to help track key metrics, assess your company's carbon footprint, and improve your environmental, social, and governance (ESG) practices.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Learn how to build a reputation as a company focused on sustainability.
- Discover how to manage supply chains more responsibly and effectively.
- Identify meaningful goals.
- Identify the distinctions between supply chains and value chains.