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Don't resist objections, embrace them

Don't resist objections, embrace them: Persuasive Selling
Don't resist objections, embrace them: Persuasive Selling

Meeting resistance with resistance only strengthens the prospect's reasoning. Better to disarm them by acknowledging how they feel, because others have felt the same way. Transition with words like "but" and "however" just before addressing the objection.

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Skill Level Intermediate
1h 1m
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Skills covered in this course
Business Business Skills Communication

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