Join Judy Steiner-Williams for an in-depth discussion in this video Doing secondary research, part of Writing a Business Report.
- [Voiceover] In any situation, personal or business,…if we make decisions based on wrong information,…incomplete information, or biased information,…our decision will be flawed.…That's why all information upon which…a report's recommendations are based,…must be accurate, valid and reliable.…To help ensure that you have strong, meaningful,…secondary research, first understand…what secondary research means.…Secondary research is simply research…that others have completed.…
Even though it may come to you, the researcher, secondhand,…it can include both external and internal data.…For external secondary research, you can use…online databases to access reputable articles…and studies from government agencies,…and industry and trade associations, for example.…These resources may be in the form of pamphlets,…trade publications, magazines, and newspapers.…They may be public sources, such as government departments.…For example, the U.S. Census Report…contains valuable marketing information,…as well as maps, demographics and business patterns.…
Author
Judy Steiner-Williams
Released
11/11/2014Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Differentiate between formal and informal reports.
- Write an effective transmittal.
- Identify when to use an appendix and what to include.
- Cite the purpose of a tentative outline and create one for a report.
- Clarify and emphasize data with report graphics.
- Distinguish between primary and secondary research.
- Explain how to incorporate graphics in a report.
- Write a tentative outline.
Skill Level Intermediate
Duration
Views
-
Introduction
-
Welcome55s
-
-
1. Examining Types of Business Reports
-
Exploring business reports2m 59s
-
Informational reports4m 46s
-
Analytical reports5m 54s
-
Periodic and special reports4m 24s
-
-
2. Exploring the Parts of a Report
-
Writing the transmittal4m 2s
-
Writing the introduction5m 14s
-
Writing the body5m 50s
-
Writing the ending3m 3s
-
Writing the appendices3m 12s
-
Writing the SWOT4m 37s
-
3. Preparing to Write
-
Doing primary research6m 14s
-
Doing secondary research4m 42s
-
Building a work plan3m 28s
-
Writing a tentative outline4m 27s
-
Incorporating graphics5m 8s
-
When to use documentation5m 44s
-
How to use documentation5m 13s
-
Revising and proofreading3m 52s
-
Next steps2m 18s
-
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Doing secondary research