From the course: Writing a Business Report
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Doing secondary research
- [Voiceover] In any situation, personal or business, if we make decisions based on wrong information, incomplete information, or biased information, our decision will be flawed. That's why all information upon which a report's recommendations are based, must be accurate, valid and reliable. To help ensure that you have strong, meaningful, secondary research, first understand what secondary research means. Secondary research is simply research that others have completed. Even though it may come to you, the researcher, secondhand, it can include both external and internal data. For external secondary research, you can use online databases to access reputable articles and studies from government agencies, and industry and trade associations, for example. These resources may be in the form of pamphlets, trade publications, magazines, and newspapers. They may be public sources, such as government departments. For example, the U.S. Census Report contains valuable marketing information, as…
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Contents
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Doing primary research6m 14s
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Doing secondary research4m 42s
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Building a work plan3m 28s
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Writing a tentative outline4m 27s
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Writing a final descriptive outline3m 30s
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Incorporating graphics5m 8s
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When to use documentation5m 44s
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How to use documentation5m 13s
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Deciding on a report's mechanics5m 8s
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Revising and proofreading3m 52s
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Making reports reader-friendly4m 19s
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Next steps2m 18s
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