Join Judy Steiner-Williams for an in-depth discussion in this video Doing primary research, part of Writing a Business Report.
- Primary research involves collecting data firsthand.…In other words, you collect the…information and analyze it yourself.…Surveys, questionnaires, interviews…and observations are examples.…If so much secondary research is available,…why would primary research be necessary?…For at least three reasons.…First, the problem being analyzed…may have limited previous studies about it.…For example, it might be a problem…in only one industry or location.…
Or, another reason might be that you want…to know specifically what your customers want,…or even one specific group of your customers,…such as Baby Boomers or the Millennials.…And third, primary research can help confirm…and supplement secondary sources.…If you plan to conduct primary research,…then you need to be certain that the results…meet the same validity, reliability, and credibility…criteria as secondary research sources.…How can that be achieved?…Ask yourself these questions before you begin.…
What do I want to know?…What would be the best method for collecting those data?…
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- Examining types of reports: formal to informal
- Writing the cover or title page
- Writing an introduction and body copy
- Writing a strong ending
- Doing research
- Writing outlines
- Revising and proofreading<br><br>
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