- Primary research involves collecting data firsthand.…In other words, you collect the…information and analyze it yourself.…Surveys, questionnaires, interviews…and observations are examples.…If so much secondary research is available,…why would primary research be necessary?…For at least three reasons.…First, the problem being analyzed…may have limited previous studies about it.…For example, it might be a problem…in only one industry or location.…
Or, another reason might be that you want…to know specifically what your customers want,…or even one specific group of your customers,…such as Baby Boomers or the Millennials.…And third, primary research can help confirm…and supplement secondary sources.…If you plan to conduct primary research,…then you need to be certain that the results…meet the same validity, reliability, and credibility…criteria as secondary research sources.…How can that be achieved?…Ask yourself these questions before you begin.…
What do I want to know?…What would be the best method for collecting those data?…
- Differentiate between formal and informal reports.
- Write an effective transmittal.
- Identify when to use an appendix and what to include.
- Cite the purpose of a tentative outline and create one for a report.
- Clarify and emphasize data with report graphics.
- Distinguish between primary and secondary research.
- Explain how to incorporate graphics in a report.
- Write a tentative outline.
Skill Level Intermediate
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
Writing Recommendationswith Judy Steiner-Williams10m 52s Intermediate
1. Examining Types of Business Reports
2. Exploring the Parts of a Report
3. Preparing to Write
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