From the course: Sales: Practical Techniques

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Do you need to be liked?

Do you need to be liked?

From the course: Sales: Practical Techniques

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Do you need to be liked?

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- [Narrator] So probably the most important thing in the sales process is to be liked. If you think about this, first of all have you ever not bought something because you didn't like the guy? And I think we all have. Now why would we do that? If it's a product that we want or a service that we want why does it matter whether we like the guy or not? I think it's probably a deep down thing that we don't want to give our money to someone we don't like. But of course, that sales person is probably only representing the company we probably don't have to deal with him again. Although we might. But I think the fact that he represents the company is also important because he should be, or she should be the best person that company can put in front of you. If you don't like the best person they can put in front of you then are you going to like that company? Are you going to like their attitude, the way they work, the other people you're going to deal with in that company? So it's a sign that…

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