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Differentiating your written proposal

Differentiating your written proposal: Craft Your Sales Pitch with Competitive Differentiation
Differentiating your written proposal: Craft Your Sales Pitch with Competitive Differentiation

Lisa and Elizabeth talk about how you can make your proposal stand out. The topics covered include: calling out buyer objectives; crafting an executive summary with an aspirational narrative; and maintaining clarity about the client's' future state.

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Skill Level Intermediate
1h 17m
Duration
6,192
Views
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Skills covered in this course
Business Business Skills

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