Join Steven Brown for an in-depth discussion in this video Differentiating your company, part of Fundamentals of Logistics.
- I once worked for a major US electronics company…in their semiconductor business sector.…This business is commonly referred to as the chip industry.…When I interviewed for a managerial position with them…I asked what their biggest problem was.…You know, the kind of stuff that keeps managers up at night.…They told me that they had difficulty delivering orders…to their customers on the promised delivery date.…Now, I want to emphasize that expression:…promised delivery date.…
In many cases, the customer placed an order…with a requested delivery date that we could not meet.…So, we negotiated for a delivery at a later date,…which means the customer is already disappointed.…The customer agreed to a later date,…sometimes months later,…and we promised to deliver on that date.…So, the customer has gone back…and rescheduled their business plan…to accommodate this new date,…and is counting on us to deliver as promised,…and we would consistently miss this date.…
As you'd expect, this ongoing problem…began to affect our sales figures.…
These lessons will help you understand the importance of logistics and help your company prepare for efficient delivery, distribution, and inventory. Plus, get insights on the latest logistics trends.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Understanding order fulfillment
- Defining logistics
- Comparing inbound, outbound, and reverse logistics
- Key decisions: delivery, distribution, and inventory
- Coordinating the supply chain
- Trends in logistics management