Learn more about differences within emerging markets such as China and India so that you can tailor unique strategies in business plans.
- Just as no company should mindlessly replicate…it's strategy from developed to emerging markets,…it would also be wrong to treat…all emerging markets the same.…The right strategy for China…may not be the right one for India and vice versa.…There are many ways one emerging market…may differ from another.…From a corporate strategy perspective,…the four most important are market size,…market growth rate, per capita income and country risk.…
Let's start with market size.…But for other factors, it's always better…for a company to prioritize bigger markets…than smaller markets.…The global economy consists of about 150 emerging markets.…Just the fours biggest, China, India, Brazil…and Russia account for over 60% of the total GDP…of all emerging markets.…
Add in other big markets, such as Indonesia, Mexico,…the ten biggest account for over 80% of the world's…emerging market GDP.…Population size has a huge affect on the size…of a country's market.…China and India have the world's two largest populations…and of course, are also the world's…
Which emerging markets should you enter? How do you enter the targeted market? Do you partner with another company, or go it alone? How should you deal with the regulatory constraints that you might face? Anil and Haiyan address these questions, and more. They also outline some of the issues that arise once you have entered an emerging market, such as how to win out over local competitors, market to the bottom of the pyramid, and deal with the speed of fast-changing market dynamics.
- How emerging markets differ from developed markets
- Designing entry strategies
- Identifying the right beachhead
- Competing and succeeding within the market
- Cultivating and leveraging the local ecosystem
- Dealing with rapid changes in market dynamics
- Leveraging China and India as global platforms
- Building the leadership for emerging markets