Developing a style guide


show more Developing a style guide provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Brand Building Basics show less
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Developing a style guide

The use of logo and brand identity across all media needs to be consistent. A style guide is a document that communicates directions to any creative professional or marketer using your logo. Guidelines in the style guide help protect your logo usage and keep branding consistent. Create guidelines to instruct how you want your brand to be depicted. If you're a designer, the style guide makes a great completion to your logo design projects. The No Obstacles Sport identity branding and style guide is included in your exercise files so you can see what a final style guide looks like.

It addresses the logo's meaning and physical representation guidelines, alternative representations like black and white and gray scale. You'll want your style guide to clarify things like colors, called PMS colors; which stands for Pantone Matching System, fonts used in logotype; fonts used on web sites; and other fonts used on collateral-like e-books. You can also use your style guide to address log...

Developing a style guide
Video duration: 1m 21s 25m 8s Beginner Updated Aug 29, 2012

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Developing a style guide provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Brand Building Basics

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Marketing
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