From the course: Consulting Foundations: Building Your Sales System
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Developing the right sales actions
From the course: Consulting Foundations: Building Your Sales System
Developing the right sales actions
- When I first started my consulting practice, I paid a sales coach to work with me to develop my sales strategy. Those actions and behaviors I would do on a routine basis to attract new business and deepen existing relationships. The strategy we developed was fantastic. It had everything a strong sales strategy should have. It was highly focused, easy to implement, and most importantly it got results. The only problem was my sales coach forgot to tell me that this strategy would not last forever and from time-to-time, I would need to enhance, change, and further develop my sales actions and behaviors. Developing the right sales actions and behaviors is about keeping the sales behaviors you are doing fresh and effective for the marketplace. Sales is a never-ending process. Just when you think you have mastered it, it surprises you with a need to change course and up your game. Let's take a look at the typical sales actions and behaviors you use in your consulting practice…
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