What will your audience remember about your presentation 15 minutes or even 15 days afterwards? By incorporating memorable content in your presentation, you're more likely to have audiences recall and react as you intend. Using any of all of the three S's helps make your team's presentation easy for audiences to remember well beyond the actual presentation.
- What will your audience remember about your presentation 15 minutes after you finish? What about 15 days from then? Sometimes we get so caught up in the details of the presentation we forget to double-check that our content is memorable. What's the point of presenting if the effects don't last beyond the last slide? By incorporating memorable content into your presentation you're more likely to have audiences recall and react as your team intends. Memorable presentations include the three Ss to help the audience connect with your material.
They show rather than just tell, incorporate stories, and they're simple. I witnessed an example of showing about 10 years ago when a knife salesman appeared at my front door. Rather than simply tell me he was selling sharp cutlery he took a penny out from his pocket and started to cut it with a pair of kitchen scissors. He then asked me if the pair I owned could do that. Think about what your team is presenting.
Is there something you can show the audience that illustrates how it works? Perhaps you can create a prototype or a diagram that will give your audience a visual of exactly what they need to see to understand your idea. Another thing about the knife sales presentation was that it was very simple. Audiences generally gravitate to straightforward and manageable concepts. Albert Einstein said if you can't explain it simply you don't understand it well enough. If you were to drill down your idea at its core what's the main point? How would you describe it if you only had 15 seconds? This isn't about dumbing down your content.
Instead, as a team, figure out the essence of what you're saying. Finally, stories make content memorable. If you can take the essence of your concept and share it in an interesting story you'll have your audience hooked. You may be wondering why stories? Well because audiences connect with stories. Even when it comes to highly technical and perhaps unemotional content. Narrative content structures are instinctive for us to follow and easy to remember.
A simple story pattern to use if one doesn't readily come to mind is situation, complication, resolution. In this pattern you start off telling your audience a statement about the status quo or current situation. This should be something that everyone in the room will agree with. The complication is whatever has changed or happened to trigger the need for your team's presentation. Once you've established the situation and the complication the resolution is the main point of your presentation.
Perhaps your team is making a recommendation for a new strategy or briefing the audience about market trends. Here's where you can explain the details of your approach and what we can expect if we implement it. Memorable presentations incorporate the three Ss. They show, don't tell, they're simple, and they include stories. As a team think of ways you can incorporate any or all three of these strategies in your presentation.
- Planning for a cohesive presentation
- Developing memorable content
- Creating a logical flow
- Building in seamless transitions between presenters
- Practicing and delivering a team presentation