Skip navigation

Developing and executing a public relations plan

Developing and executing a public relations plan: Marketing for Small Business
Developing and executing a public relations plan: Marketing for Small Business

Public relations is more than just maintaining a positive company image—it is about developing a story, making and maintaining media contacts, and tapping into established marketing channels with a savvy pitch. In this tutorial, you will learn how to develop and implement a public relations plan.

Resume Transcript Auto-Scroll
Skill Level Appropriate for all
1h 16m
Duration
235,467
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving Lynda.com and will be automatically redirected to LinkedIn Learning to start your free trial.