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Developing a culture of customer advocacy

Developing a culture of customer advocacy: Customer Advocacy
Developing a culture of customer advocacy: Customer Advocacy

When customer advocacy becomes part of an organization's way of doing business, it creates a virtuous cycle. Customers are more willing to share feedback, functional areas get better at using and benefiting from customer insight, and those delivering service see themselves as part of an important strategic initiative. All of these benefits add up to a strong competitive advantage.

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Skill Level Intermediate
1h 9m
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Skills covered in this course
Business Business Skills Marketing

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