LinkedIn principal author Doug Winnie describes what to look for when you build a research plan. Using a matrix of quantitative, qualitative, internal and external data, you can create a well-balanced research plan for your project and use what you learn to formulate new questions and continue getting better insights.
- A key part of performing research is to make sure…you have all the corners covered.…It is easy to do your research and then find out…that there was something that was completely missed.…Let me show you some tips to help you…know that your research plan is covering enough…to help you with your product.…Research needs to be an organized process.…Think of it as a square,…and let's start by dividing it into two columns,…quantitative and qualitative.…Quantitative research is the way to get a lot…of data from a lot of people.…
It uses standardized questions and responses,…with no room for variation.…The result is data that allows to…show trends and provide feedback,…which can help direct your project.…When you create a survey, consider the following things.…How large is the entire population…that you're going to evaluate?…What margin of error are you comfortable with?…What confidence level do you have for…the reliability of the data?…There is a formula that calculates all this,…but here are some basic numbers that you…
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- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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