Social capital can be thought of as the credit and goodwill you’ve built up with others over time. In this video tutorial, Dorie explains the concept of bonding capital and bridging capital, and why every professional needs to have healthy doses of both in their lives in order to succeed in your career.
- You can't succeed in office politics…if you only know people in one department,…or only a certain kind of person.…You need to have broad networks to accrue social capital.…Here are some tips on how to do this.…Social capital is a term from social science,…and it basically means influence…that you've accrued in your social networks…through building up trust and reciprocity.…For instance, helping your boss stay late…at the office finishing up a project…builds up your social capital with him.…This is obviously important when it comes to office politics…because the more social capital you have in the bank,…the more likely you are to get help when you need it,…whether it's lobbying for a project you care about,…or winning a promotion.…
In his book, Bowling Alone, the sociologist Robert Putnam,…famously talked about bonding capital and bridging capital.…In order to be truly successful, you need to have both.…Let's start start with bonding capital.…Essentially, this means the social capital…you build up with people like you.…
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- Building social proof and goodwill
- Exhibiting authenticity
- Defining your workplace goals
- Identifying key decision makers
- Strengthening relationships
- Identifying company values
- Connecting your colleagues