Join Dave Crenshaw for an in-depth discussion in this video Determining your area of authority, part of Thought Leadership (2012).
What should I become an authority in? This is an important question to answer because it's going to build the foundation for all the work we do in this course. In the authority identification worksheet, you'll see a simple chart. The first section asks you to list three talents. I define talents as activities where you are gifted, that you love to do, and where you've developed skills. When all three of those come together, you have a talent. List your top three talents in this section of the worksheet.
Next, you'll list your most valuable activities, or MVAs. These are your activities that are worth the most per hour, that you would have to pay someone else the most money to perform them as well as you can. Choose your top two MVAs and list them here. Next, you'll see two columns, advice and like. Check the advice column if that's an area that people commonly come to you for advice or mentorship.
Check the like column if this is an area where you would like to be recognized as an authority. It's important that you enjoy sharing your knowledge with others in the activities you choose, since you'll be doing more of that in the future. Now look for talents and activities where you've put check marks in both the advice and like columns. Also look for areas where your talents and your most valuable activities are the same. Wherever you have a match between your MVA, your talent, advice, and like, is likely the area in which you want to build authority.
Below this table, you'll complete two statements. The first says, "Inside of the company I work for I would like to be known as an authority on..." Go ahead and finish this sentence. The second statement for you to complete is, " In the public, I would most like to be known as an authority on..." Sometimes your answers to these questions will be different. This is common when you're new to your career and haven't yet established authority in a particular field in the public or in your company.
If the two answers are the same that will make your path to becoming an authority even easier. In the upcoming videos, I'll discuss how you can create a plan to build your authority in that area, both inside and outside your company.
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
- Discovering areas where you can contribute thought leadership
- Developing company knowledge that makes you an expert
- Building an authority ladder externally
- Gaining publicity
Skill Level Intermediate
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.