From the course: Small Business Secrets

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Determining which cause is right for your business

Determining which cause is right for your business

From the course: Small Business Secrets

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Determining which cause is right for your business

- Having your small business adopt a charitable cause can have a powerful impact on all aspects of the business. Now, I define the cause as something that your business works for that's greater than money, something that you believe in. But what cause is right for your business? In this video, I'm going to help you explore a few different ways of finding that cause. As I go through the different options, take notes on causes that come to mind and then later at the end, you can choose one that best fits you. The first option is to look at it from a personal angle. You, as the owner, well, you can adopt whatever cause you like. You can pick something that you believe in and then get other people to get behind it. For instance, maybe you had a family member that was affected by cancer, your business can adopt that cause and donate to it. The second option is to look at it from a strategic angle. For instance, your company does a certain thing, it provides a certain product or service…

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