From the course: Sales: Selling Financial Products and Services
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Designing a great sales conversation
From the course: Sales: Selling Financial Products and Services
Designing a great sales conversation
- You can sell the best products, have all the knowledge in the world, and be sitting in front of the most qualified customers, but if you cannot deliver a meaningful sales conversation, you will never get the sale. An effective sales conversation engages your customers, provides you with valuable information, and sets you apart from your competition. In fact, it's your best shot to really stand out from your competition. Customers who feel heard, understood, and validated are far more motivated to buy. Building sales conversations is about ensuring you have the steps in place to meet the needs that are most foundational to a strong sales conversation. First, building rapport. Customers buy from people they like, period, and to like you, your customers have to feel connected to you. Building rapport is simply about taking a sincere interest in your customer. An interest that goes beyond the business-at-hand. I always love to get to know how my customers got started working in their…
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