Join Jane Barratt for an in-depth discussion in this video Design, creative, and content partners, part of Advertising Fundamentals.
- Okay, so, you've done the research to get insights…and you've developed a great strategy…for your upcoming work.…Unless you're already working with a full service partner,…you're going to need to select a partner or partners…to bring your campaign to life.…In this video, I'm going to go through…a few different resources to find great creative help…and to talk briefly about the creative development process,…regardless of the format of the work.…Now, I get asked for recommendations…at least a few times a week,…from small startups to multinationals,…and they all ask the same question:…"Do you know someone who'd be perfect for this project?"…My answer is that's very rarely one person,…unless it's a very narrow brief.…
After working with creative people for so long,…it's easy for me to know what people would be a good match…for what companies and what campaigns,…but that skill came with many years of doing this every day.…For a small business, I recommend that…you rely on these three things…to evaluate potential creative partners.…
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- Defining your audience
- Crafting your message
- Placing your ad
- Establishing a digital, competitive, and editorial presence
- Working with advertising partners
- Working with an ad agency