What's the difference between stories that are crafted to be delivered orally rather than in writing? Discover what might be the surprising truth about the importance of your oral performance, as well as techniques to keep your written stories sounding conversational.
- Many people think the key to great storytelling…is impeccable delivery.…An articulate voice, a perfectly memorized script,…good posture, natural hand motions,…things like that, but they're wrong.…Your delivery is not nearly as important as everything else.…It would be far better to tell the right story…in a mediocre fashion than tell the wrong story…with a stunning performance.…A sales story that delivers the right message…with the proper structure, emotion, surprise, details,…and dialogue, will compel buyers to act,…even if you don't make good eye contact,…slouch in your chair, fidget with your hands,…stutter occasionally, or even forget to smile.…
Now, will your stories be more effective…if you learn to master those oral delivery…and body language components?…Of course, but they can still be very effective…without them.…The story is more important than the delivery,…and having said that,…here are a few thoughts on oral delivery.…One, a perfect delivery is not perfect.…Your goal in delivery is to be conversational, not perfect.…
- What is a sales story?
- Why tell sales stories?
- The 25 sales stories you need
- How to get buyers to tell their stories
- What makes a great story great?
- Choosing the right story to tell
- Finding great stories
- Story structures
- Challenge, conflict, and resolution
- Delivering stories verbally and in writing
- The ethics of storytelling