Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

Defining your value proposition

Defining your value proposition: Marketing for Small Business
Defining your value proposition: Marketing for Small Business

A value proposition is a powerful claim that sets your business apart from others that provide the same service—it is the foundation to build your marketing efforts on. In this tutorial, Brad Batesole will help you to define and develop your company's value proposition.

Resume Transcript Auto-Scroll
Skill Level Appropriate for all
1h 16m
Duration
197,878
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now