Defining your product/solution

- Your business plan needs to clearly define your product.…Explain the product in simple non-technical terms.…Avoid buzzwords and also assume…your audience is completely unfamiliar with your product.…Describe how that product solves a problem…and talk about the benefits in a very concrete way.…Allow me to offer two product descriptions.…Now this is for the same exact product.…The first example is, "We offer a best-in-class immersive…"learning experience that provides participants holistic…"approaches to bi-directional communication strategies…"that leverage market-driven insights resulting in learning…"uptake as demonstrated by elevated Kirkpatrick scores…"for 12 months post-intervention."…You have no idea what I sell.…

It sounded great as a product description but it's not clear…what the product is or what the benefits are.…Allow me to offer a clearer description of this product.…"We offer a full-day onsite training course that teaches…"participants a process for communicating more…"efficiently and effectively, resulting in shorter…