Join Christopher Matthew Spencer for an in-depth discussion in this video Defining your audience, part of Sales Skills Fundamentals.
How intimately are you in tune with your buyers?…This is a pretty crucial question you will be asking yourself when defining your…audience as a super salesperson.…In today's Internet-dependent world, I'd like you to be sure that you get out of…the office, or your home, and put yourself in the shoes of your buyers.…Do you speak directly to customers in all of your communication?…Sales processes that define the buyer persona are bound for success.…Be tuned into what your buyers want and their needs.…The term buyer persona is the buyer who purchases from you as viewed from the…personal habits, desires, and expectations. Personas define who we are.…
Have a core message for what you're selling, then develop that message until it…converts leads to buyers.…With broad product offerings segment leads into distinct audiences and make…marketing messages relevant to them. Sales revolves around a conversation.…That's one of the reasons that social media marketing has spread like wildfire.…Here are five things you should always consider when defining your audience.…
AuthorChristopher Matthew Spencer
This course also covers the basics of connecting with prospective clients, making convincing presentations, understanding and maximizing the sales cycle, measuring sales abilities, and practicing sales skills in role-playing scenarios.
- Becoming acclimated to selling
- Understanding common sales terminology
- Honing communication skills
- Conveying passion and thoughts
- Listening actively
- Winning the confidence of others
- Asking for referrals
- Making cold calls
- Setting realistic sales targets and achieving them
- Keeping good sales records
Skill Level Appropriate for all
1. Onboarding in Your First Sales Job
2. Communication Skills in Sales
3. Prospecting and Qualifying
4. Completing the Sales Cycle
5. Measuring and Assessing Your Progress
Acting on your metrics2m 15s
6. Let's Practice
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