Lynda.com is now LinkedIn Learning!

To access Lynda.com courses again, please join LinkedIn Learning

All the same Lynda.com content you know and love

Plus, personalized course recommendations tailored just for you

Get LinkedIn Premium features to contact recruiters or stand out for jobs

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation

Defining concepts of earned, owned, and paid

Defining concepts of earned, owned, and paid: Marketing for Small Business
Defining concepts of earned, owned, and paid: Marketing for Small Business

In this tutorial, Brad Batesole goes over the definitions of earned, owned, and paid marketing concepts. These are fairly common day-to-day terms that you should familiarize yourself with to better understand the different foundations and overlap of your marketing channels.

Resume Transcript Auto-Scroll
Skill Level Appropriate for all
1h 16m
Duration
210,955
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving Lynda.com and will be automatically redirected to LinkedIn Learning to start your free trial.