From the course: Product Management: Customer Development
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Define your target market
From the course: Product Management: Customer Development
Define your target market
- It's important that you're clear and honest with yourself about who your target users truly are. Your product won't be for everyone, so it's important you know who it is for. If you're creating a product for lawyers, you wouldn't expect a doctor to buy it, and if it wasn't for the doctor, you wouldn't spend time learning about that doctor's needs, right? You want to get feedback from your target users about their problems and your proposed solution. In fact, if you use feedback from people who aren't your target users, you may actually create the wrong product, and so, while it's possible that people you wouldn't expect may use your product too, it's your target users that you're building the product for. Is this product for doctors? All doctors or specialists? What type of specialists? It used to be that we defined our target users, or target audience, by basic demographic information, like gender and age. An example is marketing to women, aged 18 to 26. Then, as globalization…
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