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Define your go-to market

Define your go-to market: Product Management First Steps
Define your go-to market: Product Management First Steps

LinkedIn principal author Doug Winnie describes how a product manager can support the definition of a go-to-market plan with the development of personas. Personas define the characteristics of your end users and buyers of your product. Personas are great ways to encapsulate what you know about a user and put it in a single place that you can refer to easily and check against with features and messaging.

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Skill Level Beginner
1h 51m
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Skills covered in this course
Business Business Skills Marketing

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