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Define a vision, mission, and strategic focus

Define a vision, mission, and strategic focus: Key Account Management
Define a vision, mission, and strategic focus: Key Account Management

KAM starts with a clear vision of what you want to accomplish and a mission of how you will go about it. It must align with the core values of the company. A KAM program can focus on several competing objectives—retention, acquisition, profitability, and so on.

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Skill Level Intermediate
45m 38s
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Skills covered in this course
Business Business Skills Communication

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