Customer Advocacy Preview

Customer Advocacy

With Brad Cleveland Liked by 1,491 users
Duration: 1h 6m Skill level: Intermediate Released: 6/14/2017

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Course details

Learn why customer advocacy is important, how to develop employees who are customer advocates, and how to use the voice of the customer (VOC) to inform strategies across functions including IT, HR, R&D, production, and legal. Customer strategist Brad Cleveland reveals a proven model for creating an effective customer advocacy initiative, which includes capturing customer insights, interpreting and analyzing intelligence, communicating findings, prioritizing action items, measuring results, and turning customers into promoters of your products and services.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructor

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Contents

What’s included

  • Practice while you learn 2 exercise files
  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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