Join Whitney Johnson for an in-depth discussion in this video Crowdfunding, part of Entrepreneurship Foundations.
- An emerging form…of financing is crowdfunding.…This is the collection of funds through small contributions…from many different people in order…to finance a particular project.…For entrepreneurs looking to eventually attract…investors, a crowdfunding campaign can…demonstrate market demand and attract publicity.…As for how to successfully orchestrate…a crowdfunding campaign, I spoke to my friend…Kelly Keenan Trumpbour, the founder of See Jane Invest,…and she suggests the following,…first use the campaign to fund a very specific project…or product run within the business.…
It's not an open-ended call for money.…Second, limit how much money you try to raise.…The majority of successful campaigns…are looking to raise $25,000 or less.…Third, there's a reason it's called a campaign.…Like a political campaign, successful crowdfunding…is dependent on well thought out marketing…and a grassroots strategy that will take…three to six months to come to fruition.…Fourth, tend to the campaign daily.…Once launched you need to have a dedicated person…
- Finding your idea/problem to solve
- Finding your first customer
- Writing a business plan
- Deciding on a legal structure
- Building a team of employees and advisors
- Marketing your business
- Building a website
- Minding cash
- Managing stress
- Funding growth
- Balancing entrepreneurship and life
Skill Level Appropriate for all
Financial Literacy: Reading Financial Reportswith Rudolph Rosenberg1h 25m Appropriate for all
Management Foundations (2013)with Britt Andreatta2h 9m Appropriate for all
1. Finding Your Big Idea
2. Starting Your Business
3. Building a Team
4. Marketing Your Business
5. Scaling Your Business
6. Funding Growth
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