Author
Laura Bergells
Updated
7/8/2019Released
5/6/2015- Define crisis.
- Explain how to respond quickly and confidently.
- Identify different audiences in crisis.
- Assess technical and physical resources.
- Describe how to establish a chain of command.
- Develop hold statements.
- Identify how to avoid common crisis response mistakes.
- Review your crisis communication response.
Skill Level Intermediate
Duration
Views
- When was the last time something embarrassing Maybe your company accidentally sent out was injured by your product, or a news story sent your entire industry into a tailspin. These are disruptions in the usual way of crisis communication. I'll help you understand how to notify your audiences I'll also share how to perform a post-crisis evaluation so that you're better prepared for the next time. I hope you never experience a crisis, but when you do, crisis communication may be one of the most helpful courses you'll ever take.
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Introduction
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1. Understanding Crisis Response
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Defining crisis50s
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2. Notifying Your Audience
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3. Assembling a Core Crisis Communication Team
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Appointing a spokesperson3m 20s
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4. Developing Statements
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Developing hold statements5m 57s
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5. Post-Crisis Evaluation
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Conclusion
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Video: Prepare for crisis communication