From the course: Selling into Industries: Professional Services
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Credibility with professional services
From the course: Selling into Industries: Professional Services
Credibility with professional services
- Positioning yourself as an expert in the professional services fields means you are elevating yourself above the typical sales professional role. It requires work and a serious investment of time. But it can pay off in big ways. In professional services it doesn't matter what products or services you are selling, your prospects likely have lots of different options to choose from. Being able to differentiate yourself from your competitors and position yourself as the person or business most suited to serve them is the only way to outpace your competition. The way to get noticed? Establish yourself as an expert. The authority in your field. Authority gets professional services prospects to take notice and then seek you out. Professional services is a field full of experts. These people have extra schooling, advanced degrees, and acquired certifications. So it's gonna take a lot on your part to convince them you are the go-to person. And professional services credibility is…
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