Join Lida Citroën for an in-depth discussion in this video Creating your desired brand, part of Creating Your Personal Brand.
- Remember I told you that personal branding was about control? Well here's how you're going to get that control. I want you to take a few minutes and go with me to a place that might feel a little uncomfortable. I want you to imagine that we're standing at your funeral. Your friends and family are off to one side, and they knew you intimately. They knew everything about you, your whole life story. But I want you to think of those of us that are standing on the other side, that worked with you, or served with you, or were part of a community with you. How do we remember you? What is it about your life that we're recalling at that moment when we're saying our goodbyes? How did you make us feel? Were we happy to know you, and are we rejoicing and celebrating your life? Are we walking away asking ourselves what is it that you stood for? Maybe we don't feel like we knew you.
How do you want us to feel at the end of your life? The power of this exercise, as uncomfortable as it is, is this is where you get to take control back. If you can think about the end, the literal end of your life, you get to turn the lens backwards and re-engineer from this day to that day, and it's a long ways off. But you get to think about how you want to live today, tomorrow, and the next day to meet the reputation that you desire for yourself. Every step you're going to take, every relationship, every choice, every business decision, is going to move you in the direction of the reputation that you want at the end of your life.
That's the power of this exercise, as uncomfortable as it is. It gives you the choices. It gives you control. So I'd like you to pause after this movie, and really think about that. Close your eyes and think about what you want people to be talking about and feeling at the end of your life. Words, emotions, expressions - capture them so that you can start building a strategy to move your career in that direction.