Creating customer advocates

- Customer advocacy is a hot topic in marketing…and customer service circles, and for good reason.…It can be a powerful part of building a strong brand…and creating great business results,…but what is really?…I mean, how do you tap into it?…Let's explore answers to those questions here.…If you do a search for customer advocacy,…you'll find two very different definitions.…One's an internal perspective,…focusing the organization on doing what's best…for customers, creating great experiences for them.…

The other is external, customers who advocate for us,…spreading the word about our products, services and brand.…So which is correct?…Both.…Well, at least both are half correct.…Let's put them together.…We can define customer advocacy this way.…Customer advocacy consists of the actions we take…to focus the organization on doing what's best…for customers, which in turn,…rewards us with loyal customers,…who advocate for our products and brand.…Customer advocacy can play out in small and big ways.…

It can help guide individual interactions.…