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Creating a channel marketing structure

Creating a channel marketing structure: Sales Channel Management
Creating a channel marketing structure: Sales Channel Management

An important decision that requires some detailed evaluation of costs vs. impact, but many companies align their sales channel plan with a channel marketing structure, too. The decision is whether to go with one overall department or a marketing team focused on channels.

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Skill Level Intermediate
1h 11m
Duration
13,588
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Skills covered in this course
Business Business Skills

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