Creating a Marketing Culture

- A marketing culture exists in your organization when your employees are emotionally invested in your brand and they're excited to share your news, projects, causes, and company information. I'm Deirdre Breckenridge, and I'm the instructor of a LinkedIn Learning course called Creating a Marketing Culture. It's all about how to empower employee champions who wanna be involved in your marketing programs. It's people willing to share publicly about your company without you having to ask. But how do you do that? Well, first you identify the current state of sharing and how employees feel about your current marketing efforts. You have to help employees feel connected to your company and let them know that they can work with your marketing team to be vocal champions. You could raise their involvement with brand education, marketing inclusion and guidance, and also by rewarding their participation. Next, you have to always think about a people first marketing culture. These are your champions who will get their networks involved and become an extended part of your marketing team. Employee champions really take pride in their work and they take pride in your company. And when you do all of this, you're gonna see greater collaboration, more sharing, and awareness of your brand. You can learn all of this and more in my course Creating a Marketing Culture.