From the course: Product Management: Customer Development
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Create your own problem hypothesis
From the course: Product Management: Customer Development
Create your own problem hypothesis
- To begin customer discovery, you need to formulate a problem hypothesis about your target customer and their needs or desires. Your problem hypothesis can be written as part of a user story where you assume the role of your target customer and write a problem statement as if you're in their shoes. Check out the worksheet in the exercise files to work through the following sections together and then begin filling in your own ideas. Let's got through a problem hypothesis I once worked on for a software product in the healthcare industry. So our assumption was that receptionists were spending a lot of time with their patients during the check-in process. In most physician offices patients fill out paper forms that are then transcribed into a digital file by the receptionist. We thought receptionists would like to save time and eliminate the risk of transcription errors made from copying handwritten information into an electronic system. And because of that, we thought receptionists…
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