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Create new categories

Create new categories: Identify Sales Growth Opportunities
Create new categories: Identify Sales Growth Opportunities

Changing a marketing category or creating a new one is a clever way of creating new sales growth by opening up new targets of opportunity. Marketing consultant and professor, Drew Boyd, uses this video tutorial to describe three strategies a company can utilize to create or change their marketing categories.

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Skill Level Intermediate
35m 25s
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Skills covered in this course
Business Business Skills Marketing

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