Tatiana Kolovou teaches you the importance of using logic to design a well-balanced content flow using design elements, both visual and verbal, that help your audience recall your main message and your supporting points.
- The logical appeal of your presentation … deals with design elements, both visual and verbal, … that help your audience recall your main message … and your supporting points. … Imagine this as the roadmap of your message. … You want your audience to know … where the final destination is and how they will get there. … Here are a few questions to help you navigate your design. … Did your presentation hook tie back to the close? … Is your theme verbally mentioned … throughout the presentation? … For example, Katie's presentation theme was credibility. … It's the anchor of all her points and she brings it up … both in the intro and the close. … Are your main points logically sequenced … with smooth transitions between them? … So, do you review Point A, you link it to Point B, … you prove what your Point B is about, … and then you start discussing it? … Do all your main points have solid evidence behind them? … Even if you're presenting to inform versus to persuade, … you want to show you have knowledge, …
- Explore how to evaluate your audience's knowledge level.
- Define audience value.
- Recall how a 'forest vs. tree' analogy compares to the audience interview and presentation design.
- Recognize what logical appeal means in a presentation setting.
- Define emotional appeal in a presentation setting.