From the course: Creating and Giving Business Presentations

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Create logical appeal

Create logical appeal

From the course: Creating and Giving Business Presentations

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Create logical appeal

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- The logical appeal of your presentation deals with design elements, both visual and verbal, that help your audience recall your main message and your supporting points. Imagine this as the roadmap of your message. You want your audience to know where the final destination is and how they will get there. Here are a few questions to help you navigate your design. Did your presentation hook tie back to the close? Is your theme verbally mentioned throughout the presentation? For example, Katie's presentation theme was credibility. It's the anchor of all her points and she brings it up both in the intro and the close. Are your main points logically sequenced with smooth transitions between them? So, do you review Point A, you link it to Point B, you prove what your Point B is about, and then you start discussing it? Do all your main points have solid evidence behind them? Even if you're presenting to inform versus to persuade,…

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