When you create brand awareness and treat candidates right, they’ll come back to you time and time again—and they’ll refer other talent. Barbara Bruno shows you how to make it happen.
- Time for a pop quiz!…Don't stress out, you're not being graded.…Just give me the first answer that pops into your head.…What brand do you think of when you think of coffee?…How about low pieces?…Fast food?…And what company do you think of when I say imagination?…Certain brands popped into your mind…because the companies have done a great job…of creating brand awareness.…If you thought of Starbucks, Walmart, McDonalds, and Disney.…You're not alone and because they've created awareness,…you do more business with them.…
Well, it's very much the same when recruiting.…Brand awareness helps you fill more requisitions.…When you create brand awareness…and candidates are looking for a recruiter…to help them with their…next opportunity, they'll think of you.…And when their friends and coworkers…are looking for a recruiter,…your candidates will send you the referrals.…The key to brand awareness is communication…and you need to be as effective online as you are in person.…Your message on a social media site should position…
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- Determining the purpose of the interview
- Clarifying expectations
- Making a good first impression
- Asking creative questions consistently
- What candidate questions reveal
- The basics of conducting an interview
- Creating brand awareness and getting referrals