Join Judy Steiner-Williams for an in-depth discussion in this video Crafting a strong message, part of Writing Email.
…You're familiar with the expression, think before you act.…In this case, think before you craft so that you will have a strong email message.…Consider these three key plans in crafting that strong email message.…First plan: craft the main purpose of the message.…This may seem elementary.…Of course you know why you're sending the email.…While that's true, if you haven't planned the message, your reader may not…know what that one purpose is, or what you want from the message.…
An effective message will be about one item, or one topic.…So, brainstorm before writing to determine…your message's one topic and its subpoints.…Letting the reader know the main purpose and…any necessary action will result in a quicker response.…Second plan, craft how the message will look.…If the reader opens the message to find a screen or…two of unbroken paragraphs, the message looks too overwhelming to read.…The average paragraph in an email message should have about…five or six lines, with a blank line between the paragraphs.…
If the main message has subpoints, those should be listed…
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- Using email as a communication tool
- Understanding the right time and the right tone to strike
- Crafting strong subject lines and messages
- Respecting confidentiality
- Copying and bcc'ing
- Including attachments