Join Judy Steiner-Williams for an in-depth discussion in this video Crafting a strong message, part of Writing Email.
…You're familiar with the expression, think before you act.…In this case, think before you craft so that you will have a strong email message.…Consider these three key plans in crafting that strong email message.…First plan: craft the main purpose of the message.…This may seem elementary.…Of course you know why you're sending the email.…While that's true, if you haven't planned the message, your reader may not…know what that one purpose is, or what you want from the message.…
An effective message will be about one item, or one topic.…So, brainstorm before writing to determine…your message's one topic and its subpoints.…Letting the reader know the main purpose and…any necessary action will result in a quicker response.…Second plan, craft how the message will look.…If the reader opens the message to find a screen or…two of unbroken paragraphs, the message looks too overwhelming to read.…The average paragraph in an email message should have about…five or six lines, with a blank line between the paragraphs.…
If the main message has subpoints, those should be listed…
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- Identify the appropriate recipients for any given email.
- Establish a clear purpose for an email and convey it effectively.
- Determine who the audience of an email is and write it accordingly.
- Apply a variety of rules and techniques to create a strong message.
- Assess the need to CC and BCC and select recipients thoughtfully.
- Cite general etiquette rules for sending emails.
- Demonstrate the appropriate way to send an attachment.